When Heineken wanted to launch their new Sleek Can they erected a pop-up container bar in Braamfontein and came to us to program a series of art installations and events over 14 days.

To promote the bar and the activations inside, we produced a series of TV-ready hype videos that teased viewers about what they could look forward to at the bar as well as deep stories about the artists at the bar.

During the 14 days of interactive gaming, live painting, music performances and film screenings, our content team was on the ground producing 2-daily broadcasts of social media takeovers, PR images, written editorial and 15-second Instagram videos.

The campaign reached over 250,000 people via the 10and5 media channels and had a combined reach just under 3 Million online media impressions