As part of Heineken’s #SHAPEYOURCITY competition, a once in a lifetime City Shaping Experience was on the cards for Johannesburg, Durban or Cape Town
Three teams of select ‘City Shapers’ in each metropolis will compete to bring to life, an iconic and highly visible installation that would capture the public’s imagination. Ultimately, Heineken® wants city lovers to see their city in a totally different way.
10and5 acted as curators and artist managers for the different cities. We worked with 3 teams of 2-3 people in each city, and were the artist managers working between the agency, brand and artist, ensuring that all parties were happy and satisfied.
In the end, the Cape Town team with ThingKing and MakOne emerged as the winner and produced a live 3D installation and grafitti experience.