The adidas Adicolor Campaign rolled out on all our channels through a series of indepth editorials, video interviews with creatives and photo-collections of creative work that spoke to a certain colour. We produced over 18 pieces of content that was delivered in various native formats across our channels.
The series reached over 2m impressions and was seen by over 422,000 people across all our social channels.
Average CPM for the was R175 for high-impact, premium placements.
Average CPV was R1,65 for 10sec views and videos had a 50% watch rate to 50% completion